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Travels through France, Italy and the UK deepened my understanding of the relationship between fashion and culture — how fashion, quietly or loudly, reflects the culture it comes from. The fascinating relationship between culture and fashion lies in how they influence one another. Fashion brands reflect the cultures they originate from, while also shaping cultural identity and becoming powerful symbols of their heritage.
With a background in the luxury industry, both professionally and academically, the fascination of the connection between fashion and lifestyle evolved. What customers seek today is often shaped by what culture they relate to, what they value, and how well the brand aligns with their lifestyle and idenity.
"Fashion is a language that creates itself
in clothes to interpret reality.”
- Karl Lagerfeld
AT GEWELT'S, we aim to represent brands with authentic history and identity, which will provide retailers an additional flair. We carefully select brands that preserve a sense of heritage and a considered way of expressing values and their culture of origin. Just as importantly, we select the models and products that we believe will resonate with local customers and their needs.
About
. . . . . .
"Fashion is a language that creates itself
in clothes to interpret reality.”
- Karl Lagerfeld
With a background in the luxury industry, both professionally and academically, the fascination of the connection between fashion and lifestyle evolved. What customers seek today is often shaped by what culture they relate to, what they value, and how well the brand aligns with their lifestyle and idenity.
Travels through France, Italy and the UK deepened my understanding of the relationship between fashion and culture — how fashion, quietly or loudly, reflects the culture it comes from.
The fascinating relationship between culture and fashion lies in how they influence one another. Fashion brands reflect the cultures they originate from, while also shaping cultural identity and becoming powerful symbols of their heritage.
AT GEWELT'S, we aim to represent brands with authentic history and identity, which will provide retailers an additional flair. We carefully select brands that preserve a sense of heritage and a considered way of expressing values and their culture of origin. Just as importantly, we select the models and products that we believe will resonate with local customers and their needs.
About
. . . . . .